Ethan Allen’s new-concept Design Center at Las Vegas Design Center in World Market Center Las Vegas was very well received by its many industry, media, and design field visitors. The 10,000-square-foot Design Center’s opening coincided with the September Las Vegas Market.
The Design Center in Las Vegas is unique among Ethan Allen Design Centers. In one location, it showcases two different design destination models: a footprint for Design Centers of 7,500 to 12,000 square feet, and a prototype for the more compact Design Studio of about 5,000 square feet. The company is actively pursuing opportunities to open these new-concept Design Centers and Design Studios in more than 100 available markets. Dan Grow, Vice President, Retailer Relations and New Business Development stated, “We are very pleased and confident that the new concept Design Center will help our existing Design Center retailers connect in an exciting manner with our clients and also provide a viable opportunity to open new Design Centers and Design Studios in North America and abroad.”
This location, in Building C, Showroom 196 of the World Market Center Las Vegas gives Ethan Allen its first home in a destination that caters mainly to trade business. It is also a full-service Design Center open to the public, offering clients throughout the Las Vegas area Ethan Allen’s legendary design expertise and a diverse and eclectic range of home furnishings.
In Las Vegas, Ethan Allen also introduced its new Interior Design Affiliate (IDA) membership program, which provides special to-the-trade privileges and benefits to qualifying independent interior designers, including a referral fee on all purchases. The program quickly generated plenty of attention and hundreds of applications from interested designers.